Policy 1112-4

Community Engagement

Advertising— Public Performance, Activity and Athletic Facilities

Reviewed and affirmed by the Board:  06/28/2022
Last Revision: 
Original publish date: 06/28/2022
Related policies & regulations:  
Legal references:  

  

The Lincoln Board of Education recognizes that partnerships in public performance, activity and athletic facilities with outside individuals, trusts or any other form of business entities as donors or advertising sponsors (hereinafter collectively referred to as an “advertising sponsor”) brings community-wide resources together to greater enhance facilities that support the success of students.  In addition to regulation 1112.1, advertising or promotional materials in public performance, activity and athletic facilities shall adhere to the following guidelines:

 

• All advertising must support the District’s mission and be consistent with District policies and procedures.
• Advertising shall not disrupt nor distract from the student event.  The name of the advertising sponsor shall not be placed in a manner that it takes priority over the name of the school, District or mascots.
• Corporation and entity names and letter-only logos may be used.  Character and/or symbol logos will generally not be allowed as they may compete with recognition of the school mascot.
• Advertising will not be permitted on athletic team uniforms or the uniforms of curricular or co-curricular groups (e.g., band, orchestra, choir, debate, etc.).
• Advertising will not require event staff to administer.  Advertising will not be event action-specific such as a kick at half-time, inning pitch, soccer goal, etc.
• Any permanent or semi-permanent (defined as six [6] months or longer) advertising on school grounds is subject to the approval of the Board.
• Permanent or semi-permanent signage will generally be monochromatic to not distract from the recognition of the school colors.
• The District will define locations for advertisement and recognition.
• Locations for recognition will include structures such as buildings, scoreboards, and name elements defined by the district.
• Digital signage, where available, can include advertisements including approved logos and color images.
• Advertisements will generally not be allowed within the field of play.   This includes turf in the field of play and mid-court or mid-field.  Options for naming locations in or near the field of play, if any, will be determined by the District.

 

Advertising in public performance, activity and athletic facilities will be at the discretion of the District and governed by the Board.

 

In the event of (1) any default in payment of a pledge or fee to be paid by the advertising sponsor or (2) a name change of the advertising sponsor, whether by merger, sale or acquisition with another entity or by rebranding or other reasons, the District in its sole discretion may either (i) remove all advertising of the advertising sponsor within the District with no refunds or further obligation or liability to such advertising sponsor or (ii) discuss with the advertising sponsor the impact of the advertising sponsor’s change and agree on whether advertising of the advertising sponsor within the District will be modified to reflect the change at the advertising sponsor’s sole cost and expense.

 

If any advertising sponsor acts in a manner that brings discredit to, or otherwise harms or adversely affects or impacts the reputation, image, mission, integrity or stature of the District, or if any advertising sponsor fails to comply with Lincoln Public Schools policy and regulations or any separate advertising sponsor within the District and shall have no further obligation or liability to the advertising sponsor or to otherwise return any portion of the advertising sponsor’s pledge, fees, costs, expenses or payments already made to the District.