SCOPE

This policy defines thepermitted uses, as well as restrictions on the uses, of the University ofCalifornia name and seals and the UC San Diego names, seal, trademarks, logos,and visual images in any form or any media.

POLICY SUMMARY

This policy clarifies the permissible uses andrestrictions on uses of the University of California&s name, San Diego campus&name, initials, abbreviations, seals, trademarks, and logos. The policy alsoidentifies appropriate offices on the UC San Diego campus and in the Office ofthe President that authorize use of and licensing of the name, seal, andtrademarks.

DEFINITIONS

A. University Name: University ofCalifornia, the abbreviation UC, and any other name or abbreviation that hasUniversity-wide application or concern to more than one campus. As the property of the State of California under the EducationCode, Section 92000, the University's name may be used byindividuals and groups for commercial or non-commercial purposes only withpermission of The Regents of the University of California.

B. Campus Name: University ofCalifornia San Diego, abbreviations e.g., UC San Diego, UCSD, or any other namecontaining such designations or abbreviations. The CampusNames may be used by individuals and groups for commercial or non-commercialpurposes only as stated in this policy.

C. Trademarks: Any word, term, name,symbol or device, or any combination thereof, used in connection with UC SanDiego or UCSD. The Regents of the University of California own the Trademarks,including The University of California San Diego, UC San Diego, UC San Diego andgraphic representations of the same and campus mascot illustrations.Unauthorized use of these trademarks may constitute infringement of the rightsafforded The Regents under federal and state laws. The campus& name, symbols(e.g., UC San Diego seal, UC San Diego logo), and distinctive visual images, areprotected by state and federal trademark law.

D. Official UC Seal: The corporate seal of the University of California reads, "Seal ofthe University of California 1868." The Official UC Seal is the propertyof The Regents and its use is reserved for diplomas, letterhead and othercorporate materials as authorized by the Secretary of The Regents. Anelectronic version of the Official UC Seal is not available.

E. Unofficial UC Seal: A replica of theOfficial UC Seal without the words "Seal of." See Regents Byelaw 11.3- Corporate Seal - Symbolic Use.& UC San Diego officials may use the UnofficialUC Seal as a symbol of the University for official purposes, or for use inconnection with alumni, student, or public projects.

F. UC San Diego Seal: The campus&s versionof the Unofficial UC Seal is imprinted with the UC San Diego name and may beused by UC San Diego officials for UC San Diego purposes. Electronic versionsare available from University Communications.

G. Merchandise: Apparel, headwear, andnon-apparel items bearing the Campus Names, the UC San Diego Seal, and/orTrademarks.

H. Registered CampusOrganization: This Policy adopts and incorporates the definition in the University ofCalifornia Policy Applying to Campus Activities Organizations and Students(PACAOS) 70.10.

I. Registered StudentOrganizations:An organization as defined in UC San Diego PPM160-9 - StudentOrganizations.

J. Support Groups: This Policy adopts andincorporates the definition of UC San Diego Support Group set forth in UC SanDiego Policy & Procedure Manual section 510-5(3).

POLICY STATEMENT

A. Use of Official UC Seal

The use of the Official UC Seal is reserved for diplomasand other corporate materials, as authorized by the Secretary of the Regents.The authority to use the Official UC Seal is not delegated to the campuses. TheOffice of the President does not make electronic versions of the Official UCSeal available by means of the Web.

B. University Name

1. The University ofCalifornia Executive Vice President and Chief Operating Officer is delegatedauthority to permit use of the name "University of California", theabbreviation "UC", any other name or abbreviation that has Universitywide application or is of concern to more than one campus, or any other name ofwhich said designation or abbreviation is a part.

The Executive Vice President and Chief Operating Officer isresponsible for reviewing and authorizing requests to use the University&s namefor noncommercial and commercial purposes, including the manufacture anddistribution of commercial products.

2. Concurrence of theGeneral Counsel is required before permission is granted either for commercial use of theUniversity Name or for noncommercial use by organizations and groups. Moreover,if University officials to whom delegations are made by this regulation believethat unusual University liability or exposure may develop from granting thesought permission, that request should also be referred to the General Counselfor specific concurrence.

C. Use of the UnofficialSeal of the University of California

1. Use of the UnofficialSeal for any official systemwide application or whenever such use concerns morethan one campus must be authorized by the University of California ExecutiveVice President and Chief Operating Officer.

2. The Unofficial Seal maybe used on official off-campus University letterhead pursuant to PPM 490-2.

3. The Chancellor maypermit the use of the Unofficial Seal as authorized by the University ofCalifornia Delegation of Authority-Policy to Permit Use of the Unofficial Seal,DA 0865.

4. Use of the UnofficialSeal related to the manufacture and distribution of commercial products isgoverned by Presidential Policy to Permit Use of the University's Name andPresidential Delegation of Authority to Chancellors, Laboratory Directors andSenior Vice President-Administration, DA0864 May 3,1985.

D. Individual Use byCampus Employees

1. Employees may use theUniversity Name and the Campus Name in making true and accurate statements oftheir relationship with, or employment by, the University of California in thecourse of application for other employment, or stating the employee&s experienceor qualifications for any academic, governmental, business, or professionalcredit or enrollment.

2. Employees may not usethe University Name, the Campus Name, or their affiliation with the Universityin any manner which suggests or implies University support or endorsement ofany movement, activity, or program. In circumstances where Universityendorsement or support may be construed from an individual&s use, a disclaimeris required.

E. Non-Commercial Use of UnofficialSeal, UC San Diego Seal, Campus Name, and Trademarks

1. The Office of theChancellor may use the UC San Diego seal as a symbol of the campus for officialpurposes.

2. The following uses ofthe Campus Name do not require prior written authorization:

a. Non-commercial use ofthe Campus Name by Registered Campus Organizations (but only if/when suchorganizations are in good standing), Registered Student Organizations (but onlyif/when such organizations are in good standing), or entities that have a validcurrent lease with UC San Diego when the use is limited to the phrase at UCSan Diego and the use solely designates the geographic location of theorganization or the entity&s leased location. The phrase at UC San Diego maynot incorporate or be designed to resemble any university logos or marks.

b. A Registered CampusOrganization or Registered Student Organization (but only if/when suchorganizations are in good standing) may state that its membership comprisesUniversity students, faculty or staff, but it may not indicate or imply that itis acting on behalf of the University.

c. Recognized SupportGroups may use the Campus& Name as set forth in UC Regents Policy 5203: Policyon Support Groups, Campus Foundations, and Alumni Associations.

3. All othernon-commercial uses of the Unofficial Seal, Campus Name, UC San Diego Seal, orTrademarks are prohibited without prior written authorization from theChancellor or from the Assistant Chancellor Chief of Staff.

4. Events and activitiespresented must not be advertised or promoted in any way that suggests thefunction is sponsored or endorsed by the University unless prior approval hasbeen obtained from the Assistant Chancellor Chief of Staff. The Chancellor orAssistant Chancellor Chief of Staff may withdraw permission at any time,including if they determine that further usage is not in the best interests ofthe University or does not comply with the original intent of the approvedpermission.

F. Commercial Use ofUnofficial Seal, UC San Diego Seal, Campus Name, and Trademarks

1. All commercial use ofthe Unofficial Seal, Campus Name, the UC San Diego Seal, the Unofficial UCSeal, and Trademarks, including the manufacture and/or distribution of allMerchandise, is prohibited unless express written permission is first obtainedthrough a written license or prior authorization.

2. Merchandise

a. All Merchandise must bedistributed through the UC San Diego bookstore or by authorized licensees.On-campus sales of Merchandise are the exclusive right of the UC San Diegobookstore.

b. Commercial vendors anddistributors must receive their Merchandise from a licensed manufacturer.

c. Campus departments andbusiness units may not conduct sales of Merchandise, either directly or througha third party except with prior written permission of the Assistant ChancellorChief of Staff or Director, Campus Bookstore.

3. Use in Advertising

Advertising that displays or lists theUniversity as a user of any product or service or as the source of researchinformation on which a commercial product, program, or publication is based isprohibited unless express written permission is first obtained from theChancellor or the Assistant Chancellor Chief of Staff. This prohibition extendsto advertising using the University&s Name, the Campus Names, the Unofficial UCSeal, the UC San Diego Seal, the Trademarks or any picture, landmark, buildingor other campus identifier.

G. Disclaimer

If there is any reasonable possibility that the use of theUniversity's or Campus name, Unofficial Seal, UC San Diego Seal, and/orTrademarks might be construed to suggest, imply, or indicate Universityendorsement, support, favor of, association with, or opposition to anyactivity, program, event, policy, political and/or social movement, product,service, candidate for political office, or the like, said organization, group,or individual employee must first consult with the Assistant Chancellor Chiefof Staff. Further, the use must include a disclaimer of University involvementin a form and manner required by such official.

H. Unauthorized Use

Any suspected unauthorized use of the University&s Name,the Official UC Seal, the Unofficial UC Seal, the UC San Diego Seal, the CampusNames or the Trademarks, or uses otherwise contrary to this policy should bereported to the Assistant Chancellor Chief of Staff. The name University ofCalifornia is the property of the State of California under the Education Code,Section 92000 and unauthorized use for commercial or non-commercial purposes isa violation of Section 92000 and a misdemeanor under State law.

The UC San Diego logos, designs, and visual images are alsoprotected by trademark and copyright law. Unauthorized uses of any of thesenames and trademarks/logos may constitute trademark and/or copyrightinfringement as well as an unfair business practice.

RESPONSIBILITIES

A. The AssistantChancellor Chief of Staff is responsible for coordinating UC San Diego&s trademarkand licensing program and is authorized to:

Monitor and enforce theproper use of the Campus Name, the Unofficial UC Seal, the UC San Diego Seal,and Trademarks;

Permit commercial andnon-commercial uses of the Campus Name, the UC San Diego Seal, and Trademarks,and the use of the Unofficial UC Seal as delegated by UC DA 0865;

Negotiate, execute,administer, and monitor licenses for commercial use of the Campus Names, the UCSan Diego Seal, and Trademarks;

Permit the manufacture,distribution and sale of Merchandise, on or off campus;

Monitor sales ofMerchandise on and off campus;

Collect and manageroyalty income and administer related expenses for all licensed commercialuses;

Resolve disputesrelating to use of the Campus Names, the Unofficial UC Seal, the UC San Diego Seal,and/or Trademarks.

B. UniversityCommunications is responsible for:

1. Reviewing andauthorizing the use of the Campus Name, UC San Diego seal, and UC San DiegoTrademarks in association with the manufacture, distribution, marketing, andadvertising of Merchandise. The Executive Director of Marketing shall have theauthority to approve such uses.

2. These products andservices may be authorized by University Communications through the executionof an appropriate licensing contract in a form approved by the Office of CampusCounsel. University Communicationswill be responsible for all administration ofcontracts, expenses, collection, and management of income for all licensedcommercial uses, and monitoring and enforcing the proper use of the campus&name, UC San Diego Seal, and Trademarks.

C. Persons with the authorityto approve the use of the Unofficial UC Seal, UC San Diego Seal, Campus Name,or Trademarks may authorize use only when the requested use is clearly in thebest interests of the University and is true, accurate, and not misleading. Thefollowing factors should be used to guide decisions to authorize use:

Whether the use willbenefit UC San Diego;

Whether the use posesany risk of harm to UC San Diego;

Whether the use impliesan accurate association with the University;

Whether the use isconsistent with UC San Diego&s educational and research purposes; and

Whether satisfactoryarrangements have been made concerning the interest (if any) to be held by theUniversity in intellectual property and income resulting from the proposed use.

Pursuant to UC DA 0864, if any doubt existsas to whether the use will contribute to the best interests of the University,permission shall be withheld.

D. Any employee involvedin contracting with a commercial entity is responsible for ensuring that thecorporate funding agency or supplier of goods and services is advised of Stateof California Education Code Section 92000 and its restrictions on the use ofthe University&s Name, the Campus Names and the Trademarks contained in thispolicy.

E. Deans, directors, andadministrative officers are responsible for bringing any suspected unauthorizeduse of the University&s Name, the Official UC Seal, the Unofficial UC Seal, theUC San Diego Seal, the Campus Names or Trademarks, or uses otherwise contraryto this policy, to the attention of those responsible for authorizing use.

PROCEDURES

None

FORMS

None

RELATED INFORMATION

A. California Codes, Education Code, Section.92000-92001, Name of the University

UC Bylaws and Policies

B. Bylaw11. Corporate Seal

C. Regents Policy 5203: Support Groups, CampusFoundations, and Alumni Associations

D. UC Policy to Permit Use of the Unofficial Seal, Delegation of Authorityto Chancellors, DA0865, May 3, 1985

E. UC Policy to Permit Use of the University Name, Delegation of Authorityto Chancellors, DA0864, May 3, 1985

F. 70.00 Policy on Registered Campus Organizations

G. Section 41.20, Policy on Use of University Properties

H. Appendix B, Use of University&s Name

I. UCTrademark Licensing Code of Conduct

J. AdministrativeGuidelines for Support Groups

K. UC San Diego Policy &Procedure Manual (PPM)

L. 490-2, Guidelines for Stationery,Business Cards, and Collateral Items

FREQUENTLY ASKEDQUESTIONS (FAQ&S)

UC San Diego Brand Guidelines

REVISION HISTORY

11/22/2024 This policy was revised and reissued.

07/02/2019 This policy was revised to ensure consistencyregarding current tenants and the right to identify their location as at UCSan Diego while also prohibiting other uses of the campus& names and/or marks.Student Conduct references were amended.

01/26/2018 This policy was reformatted and revised tocorrespond to UCOP updates and new campus brand guidelines.

01/01/2001 This policy was originally issued.